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Robyn Lonergan, retired school-teacher, full time doctoral student UNSW
A client had some ideas on that she wanted and prepared a rich collection of design images. It was going to be a very big project over $800,000. However, we felt that something was missing, something that would be a theme that would unite the disparate episodes into one story.
After a several meetings I was reviewing the brief looking for this elusive common theme. The hint came from the client interview where she said that she likes music. Slowly the common idea that would support the whole design started to take a certain shape. Watch the video to learn what it was.